You go to a party and see a sexy girl across the room. You go up to her and say, "Hi, I'm fantastic in bed, what about it?"
That's Direct Marketing.

You go to a party and see a sexy girl across the room. You approach her to get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed, what about it?"
That's Telemarketing.

You go to a party and see a sexy girl across the room. Your friend goes to her and says, "Hi, my friend over there is fantastic in bed, what about it?"
That's Advertising.

You go to a party and see a sexy girl across the room. You get up, straighten your clothes, approach her and pour her a drink. You open the door for her, pick up her bag after it drops, offer her a ride, and then say, "By the way, I'm fantastic in bed."
That's Public Relations.

You go to a party and see a sexy girl across the room. She comes over and says, "Hi, I hear you're fantastic in bed, what about it?"
That's the power of Branding!